{"version":"https://jsonfeed.org/version/1","title":"Big Star Data","home_page_url":"https://bigstardata.com","description":"Big Star Data","author":{"name":"Big Star Data"},"items":[{"id":"https://bigstardata.com/blog/f/database-hygiene-before-a-hubspot-migration-start-with-email","html_content":"

In HubSpot, email is the unique identifier for contacts.

","url":"https://bigstardata.com/blog/f/database-hygiene-before-a-hubspot-migration-start-with-email","title":"DATABASE HYGIENE BEFORE A HUBSPOT MIGRATION: START WITH EMAIL","summary":"In HubSpot, email is the unique identifier for contacts.","date_modified":"2026-03-09T17:35:08Z"},{"id":"https://bigstardata.com/blog/f/we-surpassed-90k-subscribers-for-its-clients","html_content":"

We’re pleased to share that we’ve officially surpassed 90,000 email subscribers across the clients we serve.

","url":"https://bigstardata.com/blog/f/we-surpassed-90k-subscribers-for-its-clients","title":"WE'VE SURPASSED 90K SUBSCRIBERS FOR OUR CLIENTS","summary":"We’re pleased to share that we’ve officially surpassed 90,000 email subscribers across the clients we serve.","date_modified":"2026-03-09T17:34:34Z"},{"id":"https://bigstardata.com/blog/f/are-you-running-hygiene-reports-after-each-crm-list-import","html_content":"

After any list is imported into your CRM, it is always a good idea to run your native hygiene reports.

","url":"https://bigstardata.com/blog/f/are-you-running-hygiene-reports-after-each-crm-list-import","title":"ARE YOU RUNNING HYGIENE REPORTS AFTER EACH CRM LIST IMPORT?","summary":"After any list is imported into your CRM, it is always a good idea to run your native hygiene reports.","date_modified":"2026-03-09T17:33:01Z"},{"id":"https://bigstardata.com/blog/f/lead-gen-vs-lead-nurture---and-why-you-need-both","html_content":"

Lead Generation vs. Lead Nurturing: Why You Need Both for Success

","url":"https://bigstardata.com/blog/f/lead-gen-vs-lead-nurture---and-why-you-need-both","title":"LEAD GEN VS. LEAD NURTURE - AND WHY YOU NEED BOTH","summary":"Lead Generation vs. Lead Nurturing: Why You Need Both for Success","date_modified":"2026-03-09T17:30:26Z"},{"id":"https://bigstardata.com/blog/f/managing-email-database-hygiene-post-list-import","html_content":"

When your business operates in a defined territory, there are only so many names for you to harvest and prospect. Chances are the same companies and contact names crossed your desk more than once.

","url":"https://bigstardata.com/blog/f/managing-email-database-hygiene-post-list-import","title":"MANAGING EMAIL DATABASE HYGIENE, POST LIST IMPORT","summary":"When your business operates in a defined territory, there are only so many names for you to harvest and prospect. Chances are the same companies and contact names crossed your desk more than once.","date_modified":"2026-03-09T17:29:17Z"},{"id":"https://bigstardata.com/blog/f/feed-the-marketing-beast","html_content":"

There are three certainties in life: death, taxes, and your declining database count.

","url":"https://bigstardata.com/blog/f/feed-the-marketing-beast","title":"FEED THE MARKETING BEAST","summary":"There are three certainties in life: death, taxes, and your declining database count.","date_modified":"2026-03-09T17:27:26Z"},{"id":"https://bigstardata.com/blog/f/what-you-need-to-know-about-email-warming-services","html_content":"

We’re not going to make you read any further before we tell you to avoid them.

","url":"https://bigstardata.com/blog/f/what-you-need-to-know-about-email-warming-services","title":"WHAT YOU NEED TO KNOW ABOUT EMAIL WARMING SERVICES","summary":"We’re not going to make you read any further before we tell you to avoid them.","date_modified":"2026-03-09T17:25:32Z"},{"id":"https://bigstardata.com/blog/f/a-business-case-on-why-consistent-cadence-is-important-with-email","html_content":"

The more opportunities you give a contact to engage with an email, the better your engagement score will be with any and all mailbox providers.

","url":"https://bigstardata.com/blog/f/a-business-case-on-why-consistent-cadence-is-important-with-email","title":"A BUSINESS CASE ON WHY CONSISTENT CADENCE IS IMPORTANT WITH EMAIL","summary":"The more opportunities you give a contact to engage with an email, the better your engagement score will be with any and all mailbox providers.","date_modified":"2026-03-09T17:24:24Z"},{"id":"https://bigstardata.com/blog/f/list-building-slow-and-steady-wins-the-race","html_content":"

As important as list-building is for any marketing program, it’s equally important to manage the data in a methodical and controlled manner. Big, cold list imports are no longer allowed, and will quickly land you in susp...

","url":"https://bigstardata.com/blog/f/list-building-slow-and-steady-wins-the-race","title":"LIST BUILDING: SLOW AND STEADY WINS THE RACE","summary":"As important as list-building is for any marketing program, it’s equally important to manage the data in a methodical and controlled manner. Big, cold list imports are no longer allowed, and will quickly land you in susp...","date_modified":"2026-03-09T17:23:29Z"},{"id":"https://bigstardata.com/blog/f/click-on-your-own-marketing-emails-yes","html_content":"

After all, you read it a million times before sending it. And because your name is seeded on your own email list, you even saw it land in your inbox. So why click on it?

","url":"https://bigstardata.com/blog/f/click-on-your-own-marketing-emails-yes","title":"CLICK ON YOUR OWN MARKETING EMAILS? YES!","summary":"After all, you read it a million times before sending it. And because your name is seeded on your own email list, you even saw it land in your inbox. So why click on it?","date_modified":"2026-03-09T17:20:26Z"},{"id":"https://bigstardata.com/blog/f/what-you-need-to-know-about-email-opt-outs","html_content":"

In short, you can't keep them.

","url":"https://bigstardata.com/blog/f/what-you-need-to-know-about-email-opt-outs","title":"WHAT YOU NEED TO KNOW ABOUT EMAIL OPT-OUTS","summary":"In short, you can't keep them.","date_modified":"2026-03-09T17:19:22Z"},{"id":"https://bigstardata.com/blog/f/protect-your-sender-score-by-effectively-managing-unsubscribes","html_content":"

Even though a contact may have opted out of receiving your emails, it doesn’t mean they are automatically removed from your CRM. What it does mean is that you can no longer send them broadcast or sequence-based emails. Y...

","url":"https://bigstardata.com/blog/f/protect-your-sender-score-by-effectively-managing-unsubscribes","title":"PROTECT YOUR SENDER SCORE BY EFFECTIVELY MANAGING UNSUBSCRIBES","summary":"Even though a contact may have opted out of receiving your emails, it doesn’t mean they are automatically removed from your CRM. What it does mean is that you can no longer send them broadcast or sequence-based emails. Y...","date_modified":"2026-03-09T17:18:18Z"},{"id":"https://bigstardata.com/blog/f/the-importance-of-ongoing-list-building","html_content":"

As databases mature, so too does list attrition.

","url":"https://bigstardata.com/blog/f/the-importance-of-ongoing-list-building","title":"THE IMPORTANCE OF ONGOING LIST-BUILDING","summary":"As databases mature, so too does list attrition.","date_modified":"2026-03-09T17:17:06Z"},{"id":"https://bigstardata.com/blog/f/off-to-the-races-with-email-marketing-follow-these-tactics","html_content":"

Whether you're just getting out of the blocks, or you're already in the race, we offer a few best practices to be mindful of when email marketing in today’s business climate.

","url":"https://bigstardata.com/blog/f/off-to-the-races-with-email-marketing-follow-these-tactics","title":"OFF TO THE RACES WITH EMAIL MARKETING? FOLLOW THESE TACTICS!","summary":"Whether you're just getting out of the blocks, or you're already in the race, we offer a few best practices to be mindful of when email marketing in today’s business climate.","date_modified":"2026-03-09T17:15:55Z"},{"id":"https://bigstardata.com/blog/f/you%E2%80%99ve-already-got-a-list-in-keap-now-what","html_content":"

If you imported a list into your CRM a while ago, chances are it's overdue for a tune-up.

","url":"https://bigstardata.com/blog/f/you%E2%80%99ve-already-got-a-list-in-keap-now-what","title":"YOU’VE ALREADY GOT A LIST IN KEAP, NOW WHAT?","summary":"If you imported a list into your CRM a while ago, chances are it's overdue for a tune-up.","date_modified":"2026-03-09T17:12:34Z"},{"id":"https://bigstardata.com/blog/f/the-importance-of-list-hygiene-in-a-changing-business-climate","html_content":"

There's no denying that the employment landscape is changing and its impact far-reaching. For email marketing, this likely also means your customer and prospect email addresses have changed as well.

","url":"https://bigstardata.com/blog/f/the-importance-of-list-hygiene-in-a-changing-business-climate","title":"THE IMPORTANCE OF LIST HYGIENE IN A CHANGING BUSINESS CLIMATE","summary":"There's no denying that the employment landscape is changing and its impact far-reaching. For email marketing, this likely also means your customer and prospect email addresses have changed as well.","date_modified":"2026-03-09T17:11:23Z"},{"id":"https://bigstardata.com/blog/f/the-science-of-email-marketing-what-should-your-open-rates-be","html_content":"

The fact is, no one can categorically tell you what your open rates should be without taking into account specifics that are unique to your database. Here are the top four factors that go into determining email open metr...

","url":"https://bigstardata.com/blog/f/the-science-of-email-marketing-what-should-your-open-rates-be","title":"THE SCIENCE OF EMAIL MARKETING: WHAT SHOULD YOUR OPEN RATES BE?","summary":"The fact is, no one can categorically tell you what your open rates should be without taking into account specifics that are unique to your database. Here are the top four factors that go into determining email open metr...","date_modified":"2026-03-09T17:09:36Z"},{"id":"https://bigstardata.com/blog/f/marketing-emails-it%E2%80%99s-all-about-the-open-rates-right","html_content":"

For years, marketers only had open rates and click-throughs. We didn’t have nearly the analytics we have today to measure email delivery and effectiveness.

","url":"https://bigstardata.com/blog/f/marketing-emails-it%E2%80%99s-all-about-the-open-rates-right","title":"MARKETING EMAILS: IT’S ALL ABOUT THE OPEN RATES, RIGHT?","summary":"For years, marketers only had open rates and click-throughs. We didn’t have nearly the analytics we have today to measure email delivery and effectiveness.","date_modified":"2026-03-09T17:08:28Z"},{"id":"https://bigstardata.com/blog/f/should-you-send-holiday-emails-to-customers","html_content":"

Each time a holiday approaches, you may be asking yourself, “is it really that important to send a holiday email to my prospects and customers?”

","url":"https://bigstardata.com/blog/f/should-you-send-holiday-emails-to-customers","title":"SHOULD YOU SEND HOLIDAY EMAILS TO CUSTOMERS?","summary":"Each time a holiday approaches, you may be asking yourself, “is it really that important to send a holiday email to my prospects and customers?”","date_modified":"2026-03-09T17:07:32Z"},{"id":"https://bigstardata.com/blog/f/want-to-slay-with-email-the-delete-key-may-be-your-best-friend","html_content":"

There are several important components that go into whether an email makes it into your recipient’s inbox or not. Of all the factors, list hygiene is at the top.

","url":"https://bigstardata.com/blog/f/want-to-slay-with-email-the-delete-key-may-be-your-best-friend","title":"WANT TO SLAY WITH EMAIL? THE DELETE KEY MAY BE YOUR BEST FRIEND.","summary":"There are several important components that go into whether an email makes it into your recipient’s inbox or not. Of all the factors, list hygiene is at the top.","date_modified":"2026-03-09T17:06:40Z"},{"id":"https://bigstardata.com/blog/f/goldilocks-the-three-bears-and-email-marketing","html_content":"

In the childhood fable of Goldilocks and the Three Bears, Goldilocks tastes three bowls of porridge and found she prefers it not too hot, not too cold, but just right. The Goldilocks principle of, “just right” can also b...

","url":"https://bigstardata.com/blog/f/goldilocks-the-three-bears-and-email-marketing","title":"GOLDILOCKS, THE THREE BEARS AND EMAIL MARKETING","summary":"In the childhood fable of Goldilocks and the Three Bears, Goldilocks tastes three bowls of porridge and found she prefers it not too hot, not too cold, but just right. The Goldilocks principle of, “just right” can also b...","date_modified":"2026-03-09T17:05:49Z"},{"id":"https://bigstardata.com/blog/f/email-marketing-list-hygiene-stymied-by-employee-turnover","html_content":"

An unintended consequence of a good economy, is employee turnover. Over the last several years, employee turnover rates have steadily increased, which can have a far-reaching impact.

","url":"https://bigstardata.com/blog/f/email-marketing-list-hygiene-stymied-by-employee-turnover","title":"EMAIL MARKETING LIST HYGIENE STYMIED BY EMPLOYEE TURNOVER","summary":"An unintended consequence of a good economy, is employee turnover. Over the last several years, employee turnover rates have steadily increased, which can have a far-reaching impact.","date_modified":"2026-03-09T17:04:41Z"},{"id":"https://bigstardata.com/blog/f/so-you-think-you%E2%80%99ve-got-a-good-email-list","html_content":"

You’ve done the legwork and organically built your email list over time; then it sat for a while. Your list didn’t sit for long, so of course it’s ok...right?

","url":"https://bigstardata.com/blog/f/so-you-think-you%E2%80%99ve-got-a-good-email-list","title":"SO, YOU THINK YOU’VE GOT A GOOD EMAIL LIST?","summary":"You’ve done the legwork and organically built your email list over time; then it sat for a while. Your list didn’t sit for long, so of course it’s ok...right?","date_modified":"2026-03-09T17:03:18Z"},{"id":"https://bigstardata.com/blog/f/why-your-crm-data-should-include-email-addresses-now---not-later","html_content":"

In most CRMs, email addresses are the key identifier for contact records. Bear this in mind as we share this cautionary tale:

","url":"https://bigstardata.com/blog/f/why-your-crm-data-should-include-email-addresses-now---not-later","title":"WHY YOUR CRM DATA SHOULD INCLUDE EMAIL ADDRESSES NOW - NOT LATER.","summary":"In most CRMs, email addresses are the key identifier for contact records. Bear this in mind as we share this cautionary tale:","date_modified":"2026-03-09T17:02:05Z"},{"id":"https://bigstardata.com/blog/f/why-you-should-monitor-your-bounce-report","html_content":"

Monitoring and managing your email bounce rate and opt-outs is a critical part of having future emails delivered.

","url":"https://bigstardata.com/blog/f/why-you-should-monitor-your-bounce-report","title":"WHY YOU SHOULD MONITOR YOUR BOUNCE REPORT","summary":"Monitoring and managing your email bounce rate and opt-outs is a critical part of having future emails delivered.","date_modified":"2026-03-09T16:55:19Z"},{"id":"https://bigstardata.com/blog/f/what-you-need-to-know-about-email-sender-reputation","html_content":"

Sender reputation is a crucial component of email deliverability. The higher the score, the more likely an ISP will deliver your email to the inboxes of the recipients on their network.

","url":"https://bigstardata.com/blog/f/what-you-need-to-know-about-email-sender-reputation","title":"WHAT YOU NEED TO KNOW ABOUT EMAIL SENDER REPUTATION","summary":"Sender reputation is a crucial component of email deliverability. The higher the score, the more likely an ISP will deliver your email to the inboxes of the recipients on their network.","date_modified":"2026-03-09T16:53:23Z"},{"id":"https://bigstardata.com/blog/f/five-reasons-why-email-marketing-is-important-for-your-business","html_content":"

Email is the most effective channel for capturing attention, engaging and connecting with prospects and customers to drive sales and revenue. No other channel is as successful at building strong customer relationships as...

","url":"https://bigstardata.com/blog/f/five-reasons-why-email-marketing-is-important-for-your-business","title":"FIVE REASONS WHY EMAIL MARKETING IS IMPORTANT FOR YOUR BUSINESS","summary":"Email is the most effective channel for capturing attention, engaging and connecting with prospects and customers to drive sales and revenue. No other channel is as successful at building strong customer relationships as...","date_modified":"2026-03-09T16:43:16Z"},{"id":"https://bigstardata.com/blog/f/the-good-and-bad-of-link-shorteners","html_content":"

Link shorteners are terrific tools that always seem to have a very specific place and time in email marketing. While they are great because they chop down the length of a URL, conversely, they also mask where your URL po...

","url":"https://bigstardata.com/blog/f/the-good-and-bad-of-link-shorteners","title":"THE GOOD AND BAD OF LINK SHORTENERS","summary":"Link shorteners are terrific tools that always seem to have a very specific place and time in email marketing. While they are great because they chop down the length of a URL, conversely, they also mask where your URL po...","date_modified":"2026-03-09T16:41:37Z"}]}